www.eclobeauty.com

Beauty Supplements Are the Fastest-Growing Category in Consumer Health.
Europe is still waiting for its clean beauty leader.

A €3B French market. 61% adult penetration. $800M+ exits in the US. And a 5-year clean beauty platform ready to launch.

ECLO BEAUTY — APRIL 2026 — CONFIDENTIAL

01 — THE MARKET

The Business Model Creating Billion-Dollar Brands

Supplements are daily-use consumables. A 30-day supply means 6–12 reorders per year — not 1–2 like skincare, not every 3–5 years like makeup. This creates a subscription flywheel no other beauty category can match.

Purchase frequency6–12×/year
Subscription rate85–90%
DTC revenue from repeat80%+
Top-quartile retention55%+
Gross margin (DTC)75–85%
Avg. basket (protocol)€53–115/mo
Customer LTV (3Y)€800–1,500+
Payback on CAC2–4 months
Industry retention trend+4% YoY
Category growth vs health3× faster
Nutrafol proved it: 80% of DTC revenue from repeat. 63% ordered 4+ times. Unilever acquired at $800M — and the brand doubled revenue since.
02 — EXITS & ACQUIRERS

Exits Are Multiplying

Major CPG groups are paying premium multiples for supplement brands with subscription economics.

Nutrafol
Unilever (2022). Hair supplements. Revenue doubled post-acquisition. 85–90% subscribers.
$800M
Vital Proteins
Nestlé (2021). Collagen. ~$250M revenue. DTC → Sephora, Target.
$500M+
OLLY Nutrition
Unilever (2019). Gummies. 15 quarters of double-digit growth.
undisclosed
Nutripure 🇫🇷
PAI Partners (2024). €1M→€12M→€22M→€40M. +90%/yr. Target €100M by 2027.
majority
Every brand above followed the same playbook: daily-use consumable → subscription → high retention → premium exit.
03 — THE SUPPLEMENT OPPORTUNITY

Beauty supplements,
the new well-ageing imperative.

€3B
French supplement market 2025
+9% total +25% online
61%
French adults take supplements
+102%
Collagen growth in pharmacy — the category is exploding
We have entered a new era of aging and self-care. The glow-up comes from supporting the systems that keep the body vibrant, and alive.
Longevity starts from within. After 40, the body needs cellular support. This is the positioning Eclo 2.0 was built for.
04 — THE GAP

Europe Is 5 Years Behind the US

US: MATURE
Nutrafol ($800M), Vital Proteins ($500M+), OLLY
All acquired by major CPG groups
HUM Nutrition in Sephora, Ulta, Target
Retail distribution fully established
"Ingestible beauty" = trained consumer behaviour
Category understood and growing
FRANCE: JUST STARTING
Nutripure — €40M, +90%/yr, PAI Partners
Sport/health positioning, not beauty
Aime — €8.5M, 80% from supplements, Sephora
Closest to beauty but small
D-Lab — €10M, 5 brands, own factory
Multi-brand approach
No dominant clean beauty supplement brand
The gap: pharma brands dominate but lack beauty credibility. DTC beauty brands haven't leapt. Nutripure proved the DNVB model — but for sport/health. Nobody has done it for beauty.
05 — OUR PRODUCT STRATEGY

Our Product Strategy

01 — Classic brands repair skin. Eclo regenerates the terrain.

Cellular energy, inflammatory balance, hormonal and nervous terrain. No French brand has taken this territory.

02 — Complete formulas, built as systems.

8 months of formulation. Patented actives — ExceptionHYAL®star, Reggenerate®, SkinAx2™, Kaneka CoQ10, Ceramosides® Seppic, Albion®. Formulas designed as protocols.

03 — Innovative, non-animal, clinically superior sources.

Eggshell membrane collagen — vegetarian, biosourced, upcycled. 100% algae Omega 3 — no fish, no odor, optimized DHA/EPA ratio (500mg DHA / 100mg EPA). Natural and performance are no longer opposed.

04 — Designed to be taken. Really.

Two capsules per day. No taste. No odor. Adherence is problem #1 — we built it in from the start. A product taken daily is worth infinitely more than one that's forgotten.
06 — THE PRODUCT SYSTEM

Not just a lineup of products.
Real protocols and loyalty programs.

2 HERO PRODUCTS
HydraGlow — €42
Hydration · Skin barrier · Glow — 25–40 ans
Fermeté & Well-Ageing — €45
Anti-aging · Firmness · Cellular energy — 40+
3 MONO-INGREDIENTS & UNIVERSAL BASE
Hyalu Boost — €25
Entry-level · Essential hydration
Complexe Collagène — €25
Entry-level · Essential firmness
Omega Glow — €28
Universal base · Inflammation, energy, mood. In every protocol.
THE 6 PROTOCOLS
01 — Découverte Hydra
Hyalu Boost + Omega Glow — 25–35 yrs — €53/mo
02 — Découverte Anti-âge
Complexe Collagène + Omega Glow — 40+ — €53/mo
03 — Essentiel Hydra
HydraGlow + Omega Glow — 25–40 yrs — €70/mo
04 — Transition
HydraGlow + Complexe Collagène + Omega Glow — 38–45 yrs — €95/mo
05 — Intensif Anti-âge
Fermeté & Well-Ageing + Omega Glow — 40+ — €73/mo
06 — Régénératif Complet
HydraGlow + Fermeté + Omega Glow — 40+ — €115/mo
5 produits · 6 protocoles · €115/mo max
07 — PROTOCOL ECONOMICS

The economics of protocols.
The power of recurrence.

75%
Gross margin — HydraGlow
€42 TTC
78%
Gross margin — Fermeté & Well-Ageing
€45 TTC
79–82%
Gross margin — Mono-ingredients & Omega Glow
MONTHLY BASKET & LTV PER PROTOCOL (3-MONTH CURE)
PROTOCOL
TARGET
BASKET/MO
LTV 3 MONTHS
01 — Découverte Hydra
25–35 yrs
€53
€159
02 — Découverte Anti-âge
40+
€53
€159
03 — Essentiel Hydra
25–40 yrs
€70
€210
04 — Transition
38–45 yrs
€95
€285
05 — Intensif Anti-âge
40+
€73
€219
06 — Régénératif Complet
40+
€115/mo
€345 / 3 mois
Supplement repeat: 6×+ per year per SKU. Highest LTV, highest margin in the Eclo catalogue.
08 — ROADMAP 2026

A 2026 launch roadmap in 3 waves.
Each wave builds on the previous.

JULY 2026

Heroes + Mono-ingredients

HydraGlow · Fermeté · Hyalu Boost · Complexe Collagène

4 protocols. First sales on existing customer base.

SEPTEMBER 2026

Universal base + Full protocols

Omega Glow added. All 6 protocols live.

100-store retail activation. 3-month subscription cures.

NOVEMBER 2026

New skincare segments

Inflammation Fighter · Clear Skin+ · AOX Radiance+

8 products total. Repeat maximized.

09 — ECLO TODAY

Eclo Today

5 ans de travail. B Corp. COSMOS Organic. Un positionnement régénératif qu'aucune autre marque française ne possède.
33.6K
Instagram followers
Organic
16K+
Active Klaviyo subscribers
35%+ open rate
~100
Retail stores in France
Inbound B2B requests
30%
Revenue from repeat customers
High for makeup-skincare
10K+
DTC customers who trust us
4.81/5
Product rating — 86% at 5 stars
150+
Press & influencer features since launch
10 — PRODUCT LAUNCHES

100% success rate on recent product launches.

A successful repositioning towards clean skincare and a refocus of makeup towards higher-repeat, higher-margin products.

Soin Concentré
Launched Sept 2025 · Skincare
BATCH COST
€30K
REVENUE
€47.5K
Paid back in 4.5 months
1.58× return on investment
1,232 unique buyers
Run-rate: €5.2K/mo HT
Sérum Lèvres
Launched Dec 2025 · Skincare
BATCH COST
€20K
REVENUE
€22.5K
Paid back in 4 months
885 unique buyers
1.13× return on investment
Run-rate: €5.0K/mo HT
Crayons 3-en-1
Launched Dec 2025 · Colour + Care
BATCH COST
€27K
REVENUE
€34.4K
1.27× ROI · 3.3 month payback
20× markup · 70% of revenue B2B
#1 B2B product by revenue
Run-rate: €7.3K/mo HT ↑
€77K invested → €104.4K returned · 1.36× overall ROI · Run-rate €17.5K/month · All launches profitable
11 — AD ROI

Strong focus on ROI improvement while preparing the supplement range

Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26
Ad spend€5.7K€8.0K€9.6K€14.4K€8.9K€9.8K
vs N-1▼ -29%▼ -13%▼ -30%~0%▼ -47%▼ -44%
CA BtC TTC€20.3K€28.6K€33.2K€50.4K€22.6K€27.9K
ROI3.57x3.57x3.47x3.51x2.53x2.86x
ROI N-13.59x3.15x2.42x3.08x2.23x2.36x
3.24x
Avg ROI Oct–Mar 26
▼ -35%
Avg spend reduction vs N-1
+0.62x
Avg ROI improvement vs N-1

Record December: spend -30%, ROI went from 2.42x to 3.47x (+1.05x improvement).

12 — B2B GROSS MARGIN

+6.9 points of B2B gross margin in one quarter

From 69.4% (Q4 25) to 76.3% (Q1 26) — a record — driven by 3-in-1 pencil launch, new B2B bestsellers at 20× markup and low cash intensity.

34%
Q1 25
60%
Q2 25
44%
Q3 25
53%
Q4 25
66%
Q1 26
67.5%
Mar 26
What drove it
3-in-1 pencils at 20× markup — new B2B bestsellers with low cash intensity. Single product responsible for +12pts margin gain in Q1 2026.
Avec les compléments
Target supplement margin: 75-80% B2B. Launch would push blended margin toward 70%+ across the entire B2B catalogue.
13 — CUSTOMER VALIDATION

Our customers already buy supplements.

We surveyed our customers. The market is already inside our base.

76%
Already buy supplements
From other brands. Capturing existing spend.
90%
Buy for clean ingredients
Same purchase driver. No repositioning.
47%
#1: "holistic wellbeing"
Maps to our range exactly.
74%
Trust ingredient science
Trust transfer already done.
51%
Revenue is already recurring
+934% in 3 years. Repeat is already the engine.
10K+
Addressable DTC customers
Captive base. Zero incremental CAC to launch.
14 — SUPERCHARGING REPEAT PURCHASES

A new engine enabling rapid acquisition scaling.

Today, on skincare + makeup, Eclo acquires a customer and waits 6–12 months before a potential reorder. Supplements completely invert this dynamic.

TODAY · SKINCARE
6–12 mo
Before 2nd purchase
Long payback = limited spend
WITH SUPPLEMENTS
~60 days
2nd purchase within 2 months
CAC payback in 60 days
YEAR 1 ON PROTOCOL
6–12 orders
€636–1,380 revenue
75–82% gross margin
Skincare: Spend €30 to acquire → wait 6–12 months → maybe €57 back. Can't scale.
Supplements: Spend €30 → €70 month 1, €70 month 2, €70 month 3. CAC recovered by month 2.
Full protocol: €115/mo × 12 = €1,380/year at 77% margin. LTV:CAC of 30:1+.
15 — LTV ANALYSIS

What supplements do to lifetime value.

Type de produit Avg Price Repeat/an Gross margin Marge an 1 Cumul an 2
Colour makeup €30 0.2–0.5× ~65% €4–10 €8–20
Mascara €28 1× ~70% €20 €40
3-in-1 Pencils €24 1× ~95% €23 €46
Skincare (Sérum, Concentré) €38 2× ~75% €57 €114
Eye Patches €32 2–3× ~78% €50–75 €100–150
Supplements (per SKU) €25–45 6×+ 75–82% €113–221 €226–442
Colour customer — 2Y
€8–20
Skincare customer — 2Y
€114
Protocol customer — 2Y
€690+
Transition protocol, single customer
Protocol 06 (Régénératif Complet) at €115/month generates €1,380 per year per customer — the full potential of recurrence.
16 — LTV EVOLUTION — REAL BASKET SIZES

From €51 to €306: How Supplements Transform 3-Year Customer Value

Using actual average basket sizes for each phase. The longer the time horizon, the more dramatic the gap — because the initial order becomes a smaller fraction of total value while repeat revenue compounds year after year.

ECLO 0.1 — MAKEUP ONLY · AOV €50
1Y
€51
2Y
€52
3Y
€52
~8% repeat · 0.2×/yr · basket €50
Lipstick lasts a year. Blush even longer. Almost no reorders.
ECLO 0.2 — + SKINCARE & PENCILS · AOV €57
1Y
€64
2Y
€71
3Y
€78
12.4% repeat (real) · 1×/yr · basket €57
Sérum lasts ~6mo, pencil ~12mo. Better, but still slow cycle.
ECLO 0.3 — + SUPPLEMENTS · AOV €70
1Y
€149
2Y
€228
3Y
€306
25% repeat · 3×/yr · basket €105 (+50%)
Daily consumption = regular reorder. Stock-up 2–3 months per purchase.

Detailed Math — Average Customer

PER AVERAGE CUSTOMER ECLO 0.1 ECLO 0.2 ECLO 0.3
Initial Basket (AOV)€50€57€70
Repeat Rate~8%12.4%25%
Reorder Frequency0.2×/yr1×/yr3×/yr
Repeat Basket€50€57€105 (+50%)
Repeat Rev / Cust / Year€0.80€7.07€78.75
1Y LTV€51€64€149
2Y LTV€52€71€228
3Y LTV€52€78€306

For Customers Who DO Repeat — The Real Power

The average customer LTV is diluted by the 75–92% who never repeat. Here's what a repeating customer is actually worth:

PER REPEATING CUSTOMER ECLO 0.1 ECLO 0.2 ECLO 0.3
Annual Repeat Spend€10€57€315
1Y Total Spend€60€114€385
2Y Total Spend€70€171€700
3Y Total Spend€80€228€1,015

→ A repeating Eclo 0.3 customer spends €1,015 over 3 years — vs €80 for a makeup-only repeater. That's 12.7× more value from the same customer relationship. This is why supplements transform unit economics.

17 — WHY ECLO

Why invest in supplements
via Eclo?

70%
of our customers already buy supplements elsewhere.
The market is there. It's in our base.
THE CALCULATION
10,000 DTC customers
× 70% = 7 000 target customers
× 30% conversion = 2 100 customers year 1
(Soin Concentré converted 400 customers in 6 months on 1 SKU — here 8 SKUs over 12 months)
1st purchase: 2 100 × €70 = €147 000
Repeat: 2 100 × 25% = 525 recurring × €315 = €165 375
Total DTC Year 1 = €312 375
DTC only. Without acquiring a single new customer.
Credible brand for regeneration
5 years of work, B Corp, Cosmos Organic positioning. New entrants need 3–5 years to build this.
Visibility and legitimacy to break through
Journalists, influencers, health professionals take Eclo seriously.
10,000 DTC customers who trust us
Conversion market, not acquisition. Trust transfers to supplements.
100 retail stores ready
Partners who know the brand. Launch channel with no additional retail cost.
18 — THE TEAM

A new team ready to accelerate.

JC
Julien Callede
CO-FOUNDER
Co-founder of Made.com — from 0 to £450M revenue, 550+ employees, 10 countries. IPO in 2021.
COO & Head of International Development. Led operations, supply chain and European expansion for 7 years.
HEC Paris Board Decathlon Performance Sports Healf.com
First shareholder and non-exec at Healf.com and NextMomentum Ltd. Pre-seed investor.
MA
Marine Archer
CEO
Former CMO of Nutripure — the health DNVB that grew from €1M to €40M (+90%/yr), PAI Partners exit in 2024.
15 years in skincare and beauty. Marketing Director at NAOS/Bioderma — sensitive skin, hydration, photoprotection ranges. 5-year innovation plan, team of 8. Previously: International Product Manager at Pierre Fabre (Klorane).
ESSEC Business School Bioderma / NAOS Pierre Fabre / Klorane
International marketing Latin America & Middle East. Expertise in product innovation, brand activation and omnichannel strategy.

A €3 billion market.
A brand that's ready.
A team that has already scaled.

Clean beauty supplements are the next major DNVB vertical in Europe. Eclo has a 5-year head start, 10,000 customers, and the formulas are ready.

75–82%
Gross margin
60 jours
CAC payback
€1 015
3Y LTV (repeater)
B Corp · 100% Natural · Zero Plastic · Cosmos Organic

ECLO BEAUTY — APRIL 2026 — CONFIDENTIAL